The Museum of Feelings

The Museum of Feelings is an awesome pop-up museum for the holiday season in New York City. It’s a promotional event for Glade, with five rooms with different technologies representing different associated smells.

Museum of Feelings

After a brief orientation by one of the guides, you go into the first room. It is dark except for a couple of prisms, and you are given a holographic sheet which when held up to the prisms reflects all across the room.
Museum of Feelings
The next room is a jungle of green light strands.
Museum of Feelings
In the third room, it is completely black except for the circles of light around your feet. Each person automatically gets a different circle around their feet when they first step into the room, and their own circle remains with them as they move and dance around the room.
Museum of Feelings

Museum of Feelings

Museum of Feelings

Museum of Feelings
The next room is a vibrant pink kaleidoscope. You control the patterns by moving your fingers on the console in the middle of the room.
Museum of Feelings

Museum of Feelings
The last room is called the “cloud room,” and it is an immersion in purple. The air is filled with purple, but it does not appear to be either mist nor fog nor powder, since there is no residue.
Museum of Feelings
The outside of the museum is a small pop-up building near Brookfield Place. It is lit in a color that reflects the “feelings” of New Yorkers, through a textual analysis of the social media feeds.
Museum of Feelings

Museum of FeelingsThe lines are very long to get in – I went on a Friday afternoon and it was only 1 1/2 hrs. to get in, but when I went back on Sunday, the wait was about 4 hours.
Museum of Feelings

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